You all have, undoubtedly, friends in New York and San Francisco and Berlin and Tokyo and Australia or whatever, all of whom you have much more in common with than you do with your neighbor. You’ve created diasporas of interest. The death of distance has created many different new forms of country. Countries which aren’t based on how far it is from us to those guys over there, but new countries based on what you’re interested in.
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Whenever you are the first and different and unique, you cannot be wrong. You will win. And these three commands are the commands of my company. Of course we make watches, but we don’t care about watches. We especially don’t care because nobody buys a watch to read what time it is.