For an experience to be memorable let alone transformative, the human brain has to be pushed out of default auto-pilot mode into conscious thought. And that push necessarily involves some level of discomfort.
The unrelenting pace of technologies is deeply ironic, given the original intent of them to make our lives more efficient and give us more time. But we can all attest that the actual effect of this escalation of efficiency has been to increase the pace of work and play in our worlds.
There is a certain way people work, or a certain way a large portion of people work. And when you build a thing that demands them to suffer, you should make some attempt to alleviate that suffering so they can get to the goal.
Hello. Let’s talk about ego. I believe that many projects and organizations today have too much of it, and that it hinders them from doing better design work on products and services. That’s a bit of an accusation, so let me talk you through what makes me say that.