In this moment that we’re in today with technology, where we’re I think shifting finally into a mode where it’s possible to be critical without getting sneered at, if we kind of look back at the…I don’t know, the optimistic aspirationalism that we’ve been using to encounter technology in the broadest sense, and we look back on those moments of the recent past or even the distant past, we can see how we knew how things were going to turn out, actually. We just weren’t paying them heed.
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We have increasingly smart, surveillant persuasion architectures. Architectures aimed at persuading us to do something. At the moment it’s clicking on an ad. And that seems like a waste. We’re just clicking on an ad. You know. It’s kind of a waste of our energy. But increasingly it is going to be persuading us to support something, to think of something, to imagine something.
Just as this country did a hundred years ago, it’s time to rethink the basic bargain between workers and companies. As greater wealth is generated by new technology, how can we ensure that the workers who support the economy can actually share in the wealth?
Google just has to grow. It has to keep growing. But Google grows at its own peril. Google grew so much that what happened? It outgrew Google. Google had to become what? Alphabet. Now what is Alphabet? Alphabet is not Google. Alphabet is a holding company. So Google’s new business as Alphabet is to do what? It’s to buy and sell technology companies. So, once a company becomes just too big to flip anymore, it becomes a flipper of other companies.
I’m glad those social networks provide those services. I think it’s important for the dialogue to happen that way. But it can’t be the only way for us to have public discourse. Online, we only have these spaces that are owned by private companies. We don’t have public parks.