There’ve always been celebrity chefs whose skill and creativity made them famous. But the passage of time usually means we know little more about them than their names. From ancient Greece and Rome there’s only one cookbook that survives in full, that attributed to the Roman cook Apicius, which dates actually from the end of the Roman Empire.
Why did we pick the theme? It seems that when I’m with René or other chefs, younger cooks come up to us and they always ask, “How did you do it?” Or, “Why did you become successful?” Besides it being a team effort, I think it all starts with the seed, a plant of an idea, you know, planting an idea.