By and large images tend to always be in the lead, always running ahead because of ease of consumption, because it requires less brain processing on our parts. But text is never obliterated.
We have these beautiful, intimate, tactile screens that’re all connected to the internet. There’s something here. And therefore, I think, by power of syllogism, there must be creations just as wonderful and unforeseeable as Kane or Back to the Future waiting in our future that we cannot see, that we cannot imagine, but that we can begin.
I’ve always been really interested in this idea of whether or not we can predict hits. You speak to anyone who works in the entertainment industry, and everyone has their was stories of that film they were sure was going to become a hit which somehow became a miss. There are niche films which appeal to everyone, and perhaps more likely, films that are designed to appeal to everyone which somehow appeal to no one.