We have increasingly smart, surveillant persuasion architectures. Architectures aimed at persuading us to do something. At the moment it’s clicking on an ad. And that seems like a waste. We’re just clicking on an ad. You know. It’s kind of a waste of our energy. But increasingly it is going to be persuading us to support something, to think of something, to imagine something.
I became tired of knocking on the same doors and either seeing the same people or different people. But I really just felt like I was in this cycle of faux liberation, where I would feel a victory, and the victory was probably formed around the RFP for the grant that we needed to get in order to do our work.
What’s key…is that we all need to work together. There’s no way for all of us to know about each other. We’re in that part of this new way of being that there’s too many players. It’s too chaotic. There is no center, there is no hub. But we need to find ways to work together, and to lose the idea that any one of us is the solution. Because if any one of us were the solution, we wouldn’t be where we are now.
Whenever you are the first and different and unique, you cannot be wrong. You will win. And these three commands are the commands of my company. Of course we make watches, but we don’t care about watches. We especially don’t care because nobody buys a watch to read what time it is.
You have to think with your users, with your customers, what is your actual relationship? Are they your gods? Are they your guests? Are they a nuisance to you? Because you know where the power is.