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Language as a Signature of the Flexible Human Mind

To under­stand human nature, I focus on human lan­guage and what it can reveal about how we think. Unlike oth­er ani­mals, humans can com­mu­ni­cate an infi­nite num­ber of thoughts through lan­guage. And one rea­son that lan­guage is pow­er­ful is because we can use each of our words flex­i­bly, with sev­er­al dif­fer­ent meanings.

Everybody Knows When You’re Talking To Your Mother

You have to think with your users, with your cus­tomers, what is your actu­al rela­tion­ship? Are they your gods? Are they your guests? Are they a nui­sance to you? Because you know where the pow­er is. 

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