We have increasingly smart, surveillant persuasion architectures. Architectures aimed at persuading us to do something. At the moment it’s clicking on an ad. And that seems like a waste. We’re just clicking on an ad. You know. It’s kind of a waste of our energy. But increasingly it is going to be persuading us to support something, to think of something, to imagine something.
Sure, cyberspace is about people and data. But it is also about applications. And devices. And the indirect and non-obvious relationships between all of this. It creates a very complicated and exciting ecosystem. One that is capable of dramatic innovation, and dramatic exploitation.
Google just has to grow. It has to keep growing. But Google grows at its own peril. Google grew so much that what happened? It outgrew Google. Google had to become what? Alphabet. Now what is Alphabet? Alphabet is not Google. Alphabet is a holding company. So Google’s new business as Alphabet is to do what? It’s to buy and sell technology companies. So, once a company becomes just too big to flip anymore, it becomes a flipper of other companies.
You all have, undoubtedly, friends in New York and San Francisco and Berlin and Tokyo and Australia or whatever, all of whom you have much more in common with than you do with your neighbor. You’ve created diasporas of interest. The death of distance has created many different new forms of country. Countries which aren’t based on how far it is from us to those guys over there, but new countries based on what you’re interested in.