There’ve always been celebrity chefs whose skill and creativity made them famous. But the passage of time usually means we know little more about them than their names. From ancient Greece and Rome there’s only one cookbook that survives in full, that attributed to the Roman cook Apicius, which dates actually from the end of the Roman Empire.
What is cooking? We are all born into certain cultures. And the culture is like a mother. We run away, we experiment. We are modern people, we try and find new things, we want to find the best lobster, the best crayfish. We want to cook it in amazing ways with something we’ve just foraged from the forest.
My job is to integrate the brands of exclusion creating a world of southern American food, by reintroducing people to the African ancestors of American cooking, and by extension restoring respect and dignity for what they gave.
Why did we pick the theme? It seems that when I’m with René or other chefs, younger cooks come up to us and they always ask, “How did you do it?” Or, “Why did you become successful?” Besides it being a team effort, I think it all starts with the seed, a plant of an idea, you know, planting an idea.
I’m here today to talk to you about food and design. About what’s cooking in design, and what’s designing in food. But most of all I’m here to recommend to you never to let designers decide what you will eat.
I think we need to take a look at what we find to taste good. And I think a lot of people throw away food. As Juergen mentioned, we throw away 1.3 billion tons of food a year. That’s a third of the food that is produced. Which is just probably the easiest way to reducing hunger in the world. Being more resourceful, much more frugal about it.
In 2004, after working for more than ten years as a cook, I visited a favela for the first time. I saw in cooking a way to train people, and so I offered a vocational training program in a local institution.
We’re here today to start a new conversation about the world of chefs and cooks, between the world of chefs and cooks, and you the delegates and influencers and people here at the World Bank. The reason we’re here is to find ways to work together to build a food system that feeds everyone, every day, everywhere.