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Media, Technology & Culture 1.3: So, What’s New?

So, how do we make sense of new media? How can we guard again­st our temp­ta­tion to assume, our implic­it sense, even, that every­thing in our expe­ri­ence of today’s emerg­ing dig­i­tal media is brand new and unprece­dent­ed? And how do we do that while also appre­ci­at­ing the things that real­ly are new or unique to our cur­rent cul­tur­al con­text and moment in his­to­ry?

Everybody Knows When You’re Talking To Your Mother

You have to think with your users, with your cus­tomers, what is your actu­al rela­tion­ship? Are they your gods? Are they your guests? Are they a nui­sance to you? Because you know where the pow­er is. 

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