So, how do we make sense of new media? How can we guard against our temptation to assume, our implicit sense, even, that everything in our experience of today’s emerging digital media is brand new and unprecedented? And how do we do that while also appreciating the things that really are new or unique to our current cultural context and moment in history?
You have to think with your users, with your customers, what is your actual relationship? Are they your gods? Are they your guests? Are they a nuisance to you? Because you know where the power is.