We have increasingly smart, surveillant persuasion architectures. Architectures aimed at persuading us to do something. At the moment it’s clicking on an ad. And that seems like a waste. We’re just clicking on an ad. You know. It’s kind of a waste of our energy. But increasingly it is going to be persuading us to support something, to think of something, to imagine something.
As we dug into this topic, we realized research gets forbidden for all sorts of reasons. We’re going to talk about topics today that are forbidden in some sense because they’re so big, they’re so consequential, that it’s extremely difficult for anyone to think about who should actually have the right to make this decision. We’re going to talk about some topics that end up being off the table, that end up being forbidden, because they’re kind of icky. They’re really uncomfortable. And frankly, if you make it through this day without something making you uncomfortable, we did something wrong in planning this event.
I often try to tell people that Google is not providing information retrieval algorithms, it’s providing advertising algorithms. And that is a very important distinction when we think about what kind of information is available in these corporate-controlled spaces.