All they have to do is write to jour­nal­ists and ask ques­tions. And what they do is they ask a jour­nal­ist a ques­tion and be like, What’s going on with this thing?” And jour­nal­ists, under pres­sure to find sto­ries to report, go look­ing around. They imme­di­ate­ly search some­thing in Google. And that becomes the tool of exploita­tion.