Archive

Welcome to the Entreprecariat — Disrupting Precarization

The rec­i­p­ro­cal influ­ence between an entre­pre­neuri­al­ist regime and per­va­sive pre­car­i­ty, their ambiva­lent coex­is­tence, is what the con­cept of the entrep­re­cari­at refers to. To artic­u­late some of the ways in which this mutu­al influ­ence takes place, I’d like to intro­duce what I would call a pos­tu­late of the entrep­re­cari­at. So here it is: The more pre­car­i­ty is present, the less entre­pre­neuri­al­ism is vol­un­tary.

The Algorithmic Spiral of Silence

A cou­ple of major plat­forms like Facebook and Twitter, YouTube, have become in many places around the world a de fac­to pub­lic sphere. Especially in coun­tries that have less than free Internet, less than free mass media. And these coun­tries have tran­si­tioned from a very con­trolled pub­lic sphere to a commercially-run one like Facebook.

Virality, Uncreativity and the End of Self-Expression

With social media, the com­pelling oppor­tu­ni­ties for self-expression out­strip the sup­ply of things we have to con­fi­dent­ly say about our­selves. The demand for self-expression over­whelms what we might dredge up from the inside, from our true selves. So the self that we’re express­ing in social media has to be posit­ed else­where. We start to bor­row from the net­work. We start to bor­row from imag­ined future selves that we can project. We start to bor­row from the media them­selves and from oth­er kinds of con­tent cir­cu­lat­ing there that we can now con­sti­tute our­selves with.

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