The framing of what we design is very important to how we go about it. We have not been framing these things as contexts. We’ve been framing them as products, services, and a whole other series of terms that are— Tools, for example. And these are things that are mostly transactional. They’re not things that are meant to be inhabited.
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I personally think that we need to move beyond this sort of grow or die motivation that exists within the current economy. And I think that the cooperative model is suited to addressing those concerns, especially because the co‐op model is geared toward serving member needs and not driven by profit at the end of the day. That is something that bodes well for the model in terms of sustainability.
Today, in America right now, we only can think of growth in quantitative terms. And in a resource‐constrained environment, how frickin’ stupid is that? You’re actually imposing your own death sentence by not being able to get over the grip of this quantitative dynamic.
It’s interesting and scary to think about an Earth that could be completely controlled by humans, but it seems like it’s definitely possible. I could find fun thinking about living under the sea or all the places that humans really haven’t been able to sustain themselves in very well. Like, if we could really get control of that. I mean, it’s definitely a dark future, but I think something that I could embrace if we did go there.
Sure, cyberspace is about people and data. But it is also about applications. And devices. And the indirect and non‐obvious relationships between all of this. It creates a very complicated and exciting ecosystem. One that is capable of dramatic innovation, and dramatic exploitation.
Google just has to grow. It has to keep growing. But Google grows at its own peril. Google grew so much that what happened? It outgrew Google. Google had to become what? Alphabet. Now what is Alphabet? Alphabet is not Google. Alphabet is a holding company. So Google’s new business as Alphabet is to do what? It’s to buy and sell technology companies. So, once a company becomes just too big to flip anymore, it becomes a flipper of other companies.
Machines generate waste heat when they do work for us. And this year, seven billion of us will use twenty‐five trillion kilowatt hours of electricity. An awful lot of that will end up as waste heat. So, we treat waste heat as a problem. We see it as a challenge to design how we can manage it. We don’t think of it as a resource. If we thought of it as a resource, that would be results we are just throwing away.
I think we need to take a look at what we find to taste good. And I think a lot of people throw away food. As Juergen mentioned, we throw away 1.3 billion tons of food a year. That’s a third of the food that is produced. Which is just probably the easiest way to reducing hunger in the world. Being more resourceful, much more frugal about it.