This is a completely new kind of design challenge. There’s no way that you can take the civilization we have and re-scale it for 1–10 kilograms of copper per human per lifetime. You have to think in a completely different way if you’re going to operate inside of this framework where you take the sustainable harvest of the Earth and you divide by nine billion.
Hello. Let’s talk about ego. I believe that many projects and organizations today have too much of it, and that it hinders them from doing better design work on products and services. That’s a bit of an accusation, so let me talk you through what makes me say that.