This is a completely new kind of design challenge. There’s no way that you can take the civilization we have and re-scale it for 1–10 kilograms of copper per human per lifetime. You have to think in a completely different way if you’re going to operate inside of this framework where you take the sustainable harvest of the Earth and you divide by nine billion.
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Hello. Let’s talk about ego. I believe that many projects and organizations today have too much of it, and that it hinders them from doing better design work on products and services. That’s a bit of an accusation, so let me talk you through what makes me say that.