I will tell to you a few things about the first Twitter bomb that with my colleague we found a couple years ago. And there it was a case in which somebody was attacking the candidate Martha Coakley in the last Massachusetts elections. We found out that actually it was easy to detect this kind of attack.
The Web We Lost
I can have my independent blog, but if it’s not being promoted through one of these networks, nobody sees it. If it’s not being injected in one of these streams in a format that’s consumable in one of these streams, that’s compatible with what they call native advertising, which is stream items that are ads, then it doesn’t get seen.