In the real world we can creatively represent ourselves in dynamic ways. So, we can vary our gesture, our discourse, our posture, our fashion, life stories, the way we tell our stories. And all of this is with an astounding sensitivity to social context. Computer technologies like computer games, social networking, and virtual worlds are much more primitive than what we do in the real world.
The reason that I am interested in behavioral contagions is that I firmly believe that if we can understand how behaviors spread in a social network and thus in a population from person to person to person to person, that we could potentially promote behaviors like…condom use, or tolerance.