So here’s what happened. If you tell people you’re going to have this super‐open, absolutely non‐commercial, money‐free thing, but it has to survive in this environment that’s based on money, where it has to make money, how does anybody square that circle? How does anybody do anything? And so companies like Google that came along, in my view were backed into a corner. There was exactly one business plan available to them, which was advertising.
The idea of putting a robot simulator inside a robot, well, it’s not a new idea but it’s tricky and very few people have pulled it off. In fact, it takes a bit of getting your head round. The robot needs to have, inside itself, a simulation of itself and its environment, and others in its environment. And running in real‐time as well.