So here’s what happened. If you tell people you’re going to have this super-open, absolutely non-commercial, money-free thing, but it has to survive in this environment that’s based on money, where it has to make money, how does anybody square that circle? How does anybody do anything? And so companies like Google that came along, in my view were backed into a corner. There was exactly one business plan available to them, which was advertising.
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We’re going to talk at length about new media. And in our first few installments we’re going to begin by thinking for a bit about what makes a medium new.
Google just has to grow. It has to keep growing. But Google grows at its own peril. Google grew so much that what happened? It outgrew Google. Google had to become what? Alphabet. Now what is Alphabet? Alphabet is not Google. Alphabet is a holding company. So Google’s new business as Alphabet is to do what? It’s to buy and sell technology companies. So, once a company becomes just too big to flip anymore, it becomes a flipper of other companies.
What I believe is that computer science emerged as a science, as a profession, with all the requirements on what professional standards and requirements of what one needed to know to get a job in the field. […] In that period, then, credentials were established, and by the early 70s things had really changed for women, at least in my environment, and most other groups that I’ve talked to about this theory absolutely agree that that was where there was a significant shift.
The whole point of myth is that it’s just the kind of ambient stuff of culture that you can reach out and do whatever you need to do with. Yes, it means things, sort of, it has dispositions, it has tendencies, but you could rewrite all of that.