Every single futurist has one of these as the first slide in their deck. It doesn’t really matter what this is. An exponential curve, up and to the right. This represents all of technology. The past thirty years of technological evolution is described in this. This could be anything. This is processor power. This is memory per dollar. This is Internet penetration. This is the number of people playing Angry Birds.
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We’re going to talk at length about new media. And in our first few installments we’re going to begin by thinking for a bit about what makes a medium new.
Google just has to grow. It has to keep growing. But Google grows at its own peril. Google grew so much that what happened? It outgrew Google. Google had to become what? Alphabet. Now what is Alphabet? Alphabet is not Google. Alphabet is a holding company. So Google’s new business as Alphabet is to do what? It’s to buy and sell technology companies. So, once a company becomes just too big to flip anymore, it becomes a flipper of other companies.