The Internet meme framework is a useful way to understand a certain range of object production, a certain sort of informal production that combines networked modes of production similar to shanzhai or the hat printing, with the global reach of the Internet and global shipping services as well. The ability to move bits and atoms with just as much ease and efficiency.
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Among other things [The Cute Cat Theory] suggests that ordinary online tools and platforms, the kind that people commonly use to share innocuous content such as cute pictures of cats make it possible for non-activist users to create and disseminate activist content online.