I was looking for the tools that you could use to solve global problems in an environment when the nation-state has turned out to be a very very ineffective set of machinery at all. So I’m going to talk a little bit about the technology. I’m going to talk a little bit about what it does and where it’s going. And then I’m going to try and tell a story about the kind of global long-term picture that we could get if this stuff actually works.
We have increasingly smart, surveillant persuasion architectures. Architectures aimed at persuading us to do something. At the moment it’s clicking on an ad. And that seems like a waste. We’re just clicking on an ad. You know. It’s kind of a waste of our energy. But increasingly it is going to be persuading us to support something, to think of something, to imagine something.