[A]ll these hid­den infra­struc­tur­al and mate­r­i­al costs go into the stuff that we just use very very quick­ly. We just kind of con­sume them, we don’t think about them, we just want to go on with our lives. When you start actu­al­ly sort of pick­ing away, look­ing at it all, you real­ize how shock­ing it is.