What I’ve seen as a founder of MoveOn is that we’ve become increasingly polarized. And in fact we have gotten to the point where we have separate…realities? when it comes to a whole raft of facts. And so how can we possibly make good decisions together when we don’t even share basic facts? You first have to have a relationship, and you have to have shared values.
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We have increasingly smart, surveillant persuasion architectures. Architectures aimed at persuading us to do something. At the moment it’s clicking on an ad. And that seems like a waste. We’re just clicking on an ad. You know. It’s kind of a waste of our energy. But increasingly it is going to be persuading us to support something, to think of something, to imagine something.