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Welcome to the Entreprecariat — Disrupting Precarization

The rec­i­p­ro­cal influ­ence between an entre­pre­neuri­al­ist regime and per­va­sive pre­car­i­ty, their ambiva­lent coex­is­tence, is what the con­cept of the entrep­re­cari­at refers to. To artic­u­late some of the ways in which this mutu­al influ­ence takes place, I’d like to intro­duce what I would call a pos­tu­late of the entrep­re­cari­at. So here it is: The more pre­car­i­ty is present, the less entre­pre­neuri­al­ism is vol­un­tary.

The Conversation #5 — Andrew Keen

We’ve got two para­dox­i­cal trends hap­pen­ing at the same time. The first is what I call in my book the cult of the social,” the idea that on the net­work, every­thing has to be social and that the more you reveal about your­self the bet­ter off you are. So if your friends could know what your musi­cal taste is, where you live, what you’re wear­ing, what you’re think­ing, that’s a good thing, this cult of shar­ing. So that’s one thing that’s going on. And the oth­er thing is an increas­ing­ly rad­i­cal­ized indi­vid­u­al­ism of con­tem­po­rary, par­tic­u­lar­ly dig­i­tal, life. And these things seem to sort of coex­ist, which is para­dox­i­cal and it’s some­thing that I try to make sense of in my book.

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