The reciprocal influence between an entrepreneurialist regime and pervasive precarity, their ambivalent coexistence, is what the concept of the entreprecariat refers to. To articulate some of the ways in which this mutual influence takes place, I’d like to introduce what I would call a postulate of the entreprecariat. So here it is: The more precarity is present, the less entrepreneurialism is voluntary.
We’ve got two paradoxical trends happening at the same time. The first is what I call in my book “the cult of the social,” the idea that on the network, everything has to be social and that the more you reveal about yourself the better off you are. So if your friends could know what your musical taste is, where you live, what you’re wearing, what you’re thinking, that’s a good thing, this cult of sharing. So that’s one thing that’s going on. And the other thing is an increasingly radicalized individualism of contemporary, particularly digital, life. And these things seem to sort of coexist, which is paradoxical and it’s something that I try to make sense of in my book.