Social referencing is so great robots should do it, too. But first there are some technical challenges that we need to solve. For instance, low energy consumption. Throughout these technical challenges, what these robots really need to do is understand the social environment that they are in.
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When lower primates form a hierarchy, those at the bottom undergo a change in their dopamine system. This makes them more likely to consume drugs in an addictive fashion. Now, if this turns out to be true of our species, that would mean that human beings are particularly vulnerable if they’re in some way dominated or don’t have any power.
In brain decoding, we take our model that we’ve developed of the brain (and this can be a model for anything, vision or language) and we reverse it. And instead of going from the stimulus to the brain activity, we go from the brain activity back to the stimulus.
We’ve been building autonomous vehicles for about twenty‐five years, and now that the technology has become adopted much more broadly and is on the brink of being deployed, our earnest faculty who’ve been looking at it are now really interested in questions like, a car suddenly realizes an emergency, an animal has just jumped out at it. There’s going to be a crash in one second from now. Human nervous system can’t deal with that fast enough. What should the car do?
This quote’s from Andy Warhol. He was looking at America and saying America’s different. He’s saying, “Well, Elizabeth Taylor’s drinking Coke and I’m drinking Coke and the bum on the street’s drinking Coke, and it’s all the same thing.” For the first time in history, mass market culture has allowed us all to enjoy the same thing. This is not champagne. The bum on the street can’t afford champagne.
You have to think with your users, with your customers, what is your actual relationship? Are they your gods? Are they your guests? Are they a nuisance to you? Because you know where the power is.
The main drive we all have is the desire to be tattooed. Design comes in secondary, absolutely, because there are multiple choices at every turn that would suit just fine.