Archive

Virtual Futures Salon: Dawn of the New Everything, with Jaron Lanier

So here’s what hap­pened. If you tell peo­ple you’re going to have this super-open, absolute­ly non-commercial, money-free thing, but it has to sur­vive in this envi­ron­ment that’s based on mon­ey, where it has to make mon­ey, how does any­body square that cir­cle? How does any­body do any­thing? And so com­pa­nies like Google that came along, in my view were backed into a cor­ner. There was exact­ly one busi­ness plan avail­able to them, which was adver­tis­ing.

Sleepwalking into Surveillant Capitalism, Sliding into Authoritarianism

We have increas­ing­ly smart, sur­veil­lant per­sua­sion archi­tec­tures. Architectures aimed at per­suad­ing us to do some­thing. At the moment it’s click­ing on an ad. And that seems like a waste. We’re just click­ing on an ad. You know. It’s kind of a waste of our ener­gy. But increas­ing­ly it is going to be per­suad­ing us to sup­port some­thing, to think of some­thing, to imag­ine some­thing.