The framing of what we design is very important to how we go about it. We have not been framing these things as contexts. We’ve been framing them as products, services, and a whole other series of terms that are— Tools, for example. And these are things that are mostly transactional. They’re not things that are meant to be inhabited.
What I want to talk about is something that has plagued me and concerned me for a long time now, which I guess one technical term for it is “gradualism,” how much worse things have gotten very slowly. And I think it’s really true in the privacy/security area. It’s true in a lot of places that have to do with technology because normal people are a little intimidated by it and they don’t know enough to know what they should be watching out for.