Today, because of the digital media, big companies are able to get their propaganda directly to their target audiences, as I was able to do. They can and they do publish and disseminate their own press releases, and their own studies, and their own position papers. All this means that the consumer is often, if not most of the time, at a big disadvantage.
We have increasingly smart, surveillant persuasion architectures. Architectures aimed at persuading us to do something. At the moment it’s clicking on an ad. And that seems like a waste. We’re just clicking on an ad. You know. It’s kind of a waste of our energy. But increasingly it is going to be persuading us to support something, to think of something, to imagine something.