Otherwise engaged refers to our time as a time of distraction. As a time when social media is actually beginning to focus our attention on things that are distracting. And I want to talk a little bit about first of all of our new—and it’s going to sound like an oxymoron, but it’s our new sort of distracted modes of engagement.
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Today, in America right now, we only can think of growth in quantitative terms. And in a resource-constrained environment, how frickin’ stupid is that? You’re actually imposing your own death sentence by not being able to get over the grip of this quantitative dynamic.
There are all of these wonderful laws that people have discovered and refined and proposed and proved over the years. And some of these laws can apply to the software projects and the teams and the communities that we work in every day.