There’ve always been celebrity chefs whose skill and creativity made them famous. But the passage of time usually means we know little more about them than their names. From ancient Greece and Rome there’s only one cookbook that survives in full, that attributed to the Roman cook Apicius, which dates actually from the end of the Roman Empire.
What is cooking? We are all born into certain cultures. And the culture is like a mother. We run away, we experiment. We are modern people, we try and find new things, we want to find the best lobster, the best crayfish. We want to cook it in amazing ways with something we’ve just foraged from the forest.
I’m here today to talk to you about food and design. About what’s cooking in design, and what’s designing in food. But most of all I’m here to recommend to you never to let designers decide what you will eat.