We have increasingly smart, surveillant persuasion architectures. Architectures aimed at persuading us to do something. At the moment it’s clicking on an ad. And that seems like a waste. We’re just clicking on an ad. You know. It’s kind of a waste of our energy. But increasingly it is going to be persuading us to support something, to think of something, to imagine something.
We’ve been building autonomous vehicles for about twenty-five years, and now that the technology has become adopted much more broadly and is on the brink of being deployed, our earnest faculty who’ve been looking at it are now really interested in questions like, a car suddenly realizes an emergency, an animal has just jumped out at it. There’s going to be a crash in one second from now. Human nervous system can’t deal with that fast enough. What should the car do?