At that moment when everybody is suddenly caring about this stuff, that’s the moment at which nihilism can be averted. It’s the moment in which nihilism must be averted if you’re going to make a change. Peak indifference is the moment when you stop convincing people to care about an issue, and start convincing them to do something about it.
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Although we haven’t reached peak surveillance, we’ve reached peak indifference to surveillance. There will never be another day in which fewer people give a shit about this because there’ll never be a day in which fewer people’s lives have been ruined by this.