So here’s what happened. If you tell people you’re going to have this super‐open, absolutely non‐commercial, money‐free thing, but it has to survive in this environment that’s based on money, where it has to make money, how does anybody square that circle? How does anybody do anything? And so companies like Google that came along, in my view were backed into a corner. There was exactly one business plan available to them, which was advertising.
What we’re trying to think about now is, take the sort of venerable light bulb and recast it as a computational appliance. So, how do we take something that’s been so remarkably successful and infuse it with computational abilities?
What I’d like to do for probably the next 40 to 45 minutes is just first of all talk about how Reading Writing Interfaces as well as the Media Archaeology Lab underlie my next/current project that I’m calling “Other Networks,” which will lead me into an explanation of my kind of mysterious title “There Is No Internet.” And I’ll finish with talking about specific examples of other networks. When I say “other networks” I’m talking primarily about networks that were outside or before what we now call The Internet.