To have the hunter tell it, Africa is full of meek stories about desperation and despair. So when artists like myself offer an alternate vision, often we’re asked to defend our imagination. Why do we feel we have the luxury to create? Shouldn’t we be dealing with more important issues like corruption, or war, or AIDS, or poverty?
I’ve always been really interested in this idea of whether or not we can predict hits. You speak to anyone who works in the entertainment industry, and everyone has their was stories of that film they were sure was going to become a hit which somehow became a miss. There are niche films which appeal to everyone, and perhaps more likely, films that are designed to appeal to everyone which somehow appeal to no one.