This is a moment to ask as we make the planet digital, as we totally envelop ourselves in the computing environment that we’ve been building for the last hundred years, what kind of digital planet do we want? Because we are at a point where there is no turning back, and getting to ethical decisions, values decisions, decisions about democracy, is not something we have talked about enough nor in a way that has had impact.
We have increasingly smart, surveillant persuasion architectures. Architectures aimed at persuading us to do something. At the moment it’s clicking on an ad. And that seems like a waste. We’re just clicking on an ad. You know. It’s kind of a waste of our energy. But increasingly it is going to be persuading us to support something, to think of something, to imagine something.