The Internet meme framework is a useful way to understand a certain range of object production, a certain sort of informal production that combines networked modes of production similar to shanzhai or the hat printing, with the global reach of the Internet and global shipping services as well. The ability to move bits and atoms with just as much ease and efficiency.
In an environment where everybody can pick up everybody’s tools, we’re all weirdly empowered now. And I mean kind of weird in an almost fey sense like, our powers are weird, they make us weird, and they make our our conflicts weird. It’s again that idea that our tools are interacting with our human flaws in really really interesting ways.
The whole point of myth is that it’s just the kind of ambient stuff of culture that you can reach out and do whatever you need to do with. Yes, it means things, sort of, it has dispositions, it has tendencies, but you could rewrite all of that.