The framing of what we design is very important to how we go about it. We have not been framing these things as contexts. We’ve been framing them as products, services, and a whole other series of terms that are— Tools, for example. And these are things that are mostly transactional. They’re not things that are meant to be inhabited.
In an environment where everybody can pick up everybody’s tools, we’re all weirdly empowered now. And I mean kind of weird in an almost fey sense like, our powers are weird, they make us weird, and they make our our conflicts weird. It’s again that idea that our tools are interacting with our human flaws in really really interesting ways.
The whole point of myth is that it’s just the kind of ambient stuff of culture that you can reach out and do whatever you need to do with. Yes, it means things, sort of, it has dispositions, it has tendencies, but you could rewrite all of that.