Why do we do the things that we do? Why do we sometimes choose to be loving parents and other times engage in irrational self‐destructive behaviors? What drives us to sometimes be altruistic and other times make decisions that really threaten our very survival? Well, the answer lies in our brains. Our brains evolved to ensure that we repeat behaviors that will lead to our survival.
In brain decoding, we take our model that we’ve developed of the brain (and this can be a model for anything, vision or language) and we reverse it. And instead of going from the stimulus to the brain activity, we go from the brain activity back to the stimulus.