So here’s what happened. If you tell people you’re going to have this super‐open, absolutely non‐commercial, money‐free thing, but it has to survive in this environment that’s based on money, where it has to make money, how does anybody square that circle? How does anybody do anything? And so companies like Google that came along, in my view were backed into a corner. There was exactly one business plan available to them, which was advertising.
A lot of the science fiction I love the most is not about these big questions. You read a book like The Diamond Age and the most interesting thing in The Diamond Age is the mediatronic chopsticks, the small detail that Stephenson says okay, well if you have nanotechnology, people are going to use this technology in the most pedestrian, kind of ordinary ways.
The French philosopher Immanuel Levinas has taught us that it is through our interactions with the face of somebody else, it is through encountering the face of another, that our responsibilities to someone else arise. You cannot look at somebody else, truly look at them, and then walk away without having some kind of sense of a relationship towards that person. But what if the other has no face? What then? Or what if the face of the other is actually the face of another person entirely?