We have increasingly smart, surveillant persuasion architectures. Architectures aimed at persuading us to do something. At the moment it’s clicking on an ad. And that seems like a waste. We’re just clicking on an ad. You know. It’s kind of a waste of our energy. But increasingly it is going to be persuading us to support something, to think of something, to imagine something.
There is this bias in society that as long as you have more information things are automatically better because you have more knowledge. It’s a bias that goes all the way back to the Enlightenment.