Let’s ask a very simple question. Why are there so many art projects today? Because we live in the world of mass art production. Basically everyone is an artist nowadays. Or at least he or she has an artistic project. We can speak of a surge in the creation of art. The production of art is proliferating.
I think it’s deeply important that we add a working knowledge of business and business models to what it means to be web-literate. The sites that we use, there’s big money behind them, and there’s even bigger profit motives in front of them. We need to be able to think critically about where we build our communities, about what they’re doing with our data, and about when—not if—they monetize us.
Some of my artist friends think what I’m doing isn’t art, and I’ve given up on art. It’ll take care of itself. You know. I mean it’s always been there, it will always be there, and we always know that new art never looks like art at first, ever. So why should this be any different? We just have to trust the process. And I would say that must be true for every other discipline.