If you look at the appeal that Silicon Valley has to a lot of us, and to a lot of public institutions especially, I think you can understand that the reason for that appeal is very simple. They can offer services that work, that work in a very effective manner, and that are offered more or less either very cheap or are mostly offered for free.
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We have increasingly smart, surveillant persuasion architectures. Architectures aimed at persuading us to do something. At the moment it’s clicking on an ad. And that seems like a waste. We’re just clicking on an ad. You know. It’s kind of a waste of our energy. But increasingly it is going to be persuading us to support something, to think of something, to imagine something.
A couple of major platforms like Facebook and Twitter, YouTube, have become in many places around the world a de facto public sphere. Especially in countries that have less than free Internet, less than free mass media. And these countries have transitioned from a very controlled public sphere to a commercially-run one like Facebook.