The mythology of genetic coercion is thoughts that genetic data, especially large-scale genetic databases, have the ability to pinpoint certain risk of disease. They provide agency to act to prevent such disease, and it can be used to create accurate personalized treatment for disease, and it should also be entrusted with the authority to dictate the modification of the genome for future generations.
With measurement comes the power to categorize and control. These are technologies that enable us to be judged at a distance, to be identified as a threat or a sales opportunity just by the way we look. Facial recognition takes this further. Not only can we be reduced to a set of externally-verifiable measurements, but these measurements are assumed to somehow constitute our identity.