Rosanne Somerson: Since you stood at this podium—watch out Emily—to speak to fellow graduates and your own commencement ceremony, the world looks very different, thanks in part to innovative entrepreneurs like you. Working with your friend and business partner Joe Gebbia, you cooked up an idea for helping people to both save and make money by opening private homes for travelers looking for alternatives to hotels and motels. It was an idea that seemed implausible, even ill-advised, at the time, especially given the economy in 2008. And yet, using much that you learned at RISD, together you took risks, willing to fail, and demonstrated that those are key ingredients of true innovation. With your recent expansion into curated experiences, and more innovations on the horizon, we are proud of how you are connecting people across the globe.
Brian, we are so pleased and proud to welcome you home to RISD, and in recognition of your ongoing work to bring the world together as a community we present you with this honorary Doctor of Fine Arts degree from Rhode Island School of Design.
It is now my pleasure to invite Brian Chesky to address this year’s graduates, their families and loved ones, and everyone here with us on this special occasion. Please welcome our commencement speaker, Brian Ches—uh, Dr. Brian Chesky.
Brian Chesky: Thank you, President Somerson. Class of 2017, congratulations. Let’s hear it for you.
I am honored to speak here today. Thirteen years ago, I sat where you’re sitting right now. And I had a lot of questions racing through my mind. Would I be able to find a job. And would I do anything significant with my life. My parents had those same questions.
I had no sense of what I wanted to do. And I don’t think anyone expected too much of me. Outside of campus, many people are surprised to learn that I attended art school here at RISD. They say how could an art student build a large company? Well it’s actually, I think, because of what I learned here at RISD that allowed me to do this.
Now today I wanted to share three lessons with you. The first lesson I learned from the Nads. In 1999 I came to RISD. My parents are social workers, and my dad was a hockey fanatic who got me interested in hockey. But I was actually more interested in art than hockey. So I decided to attend RISD.
Then, I found out that RISD had a hockey team called the Nads. Apparently, it was created by some students in 1963 who named the team the Nads as a joke, so that when you cheered, you chanted, “Go Nads!” And that’s when I knew RISD was the perfect school for me.
I joined the team my freshman year, and we took over the Nads. We had the biggest challenge ever: How do you get art students to attend a sports game? We had to reimagine a sports team to do it.
Now, we weren’t allowed in any leagues. So we had to create our own league. And we played for the Supportive Cup. We created a coed cheerleading team called the Jockstraps, because they supported the Nads.
But, something was missing. We needed a mascot. One day, I was in the Met cafeteria. And I’m at a table. And I asked a group of people from our team, “What should our mascot be called?” Our goalie replied with a name that I think is now something of a legend on campus. So parents, that is why your child goes to a school with a skating penis.
The weekend we unveiled the mascot was parents’ weekend. And my parents decided to visit me because they wanted to see what kinda education I was getting. And you should’ve seen the look on their faces.
Now, we reimagined a sports team, and in the process I had to learn how to build and run a large organization. I had to recruit volunteers. I had to get them excited. I had to follow a vision. I learned how to manage a budget, raise money for the team. And I learned to not always ask for permission. I never thought I could run a hockey team, but this experience was the catalyst that showed me that I actually loved running things. And that I could maybe be good at it.
Now, a rational person wouldn’t expect that I could be capable of running Airbnb. Imagine going to RISD as a freshman, and then having to run the school your senior year. That’s what it felt like at Airbnb. Now, there’s this illusion in life that we hold on to that people ahead of us, people at the top of their field, are not like us. But at one point, they were us. This illusion protects us from a simple truth. And that truth is that we can do anything if only we try. I learned this from the Nads.
The second lesson I learned from a toilet seat. When I graduated, I didn’t know what to do in my life. So after RISD, with nowhere else to turn, I found myself moving back home with my parents. My childhood bedroom had never felt so small. I’d wake up every morning, look at my old Jim Morrison poster on the wall, and I’d wonder, “How did I end up back here?” Another friend from RISD, Lee Sauter, was also living at home in Philadelphia. And we swore an oath to escape together. The moment I finally landed a full-time position in Los Angeles, we moved out west together.
Now, I was pretty excited for my first job. It was a small design company that served small companies and small entrepreneurs who couldn’t afford the large brand name design firms. People literally came to us with all sorts of ideas.
One day, a magician walked into our office with an idea for a toilet seat that could filter the air when you flushed it. He called it the “Pureflush.” My boss looked at me and he said, “You are perfect for this project.” That did not feel like a compliment.
What I did not know was that the magician was actually a contestant on a reality television show. So I would have to not only design the Pureflush, but I’d have to present it on the show, on national television. It turned out he hated my design, so I got yelled at, by a magician, in front of millions of people. And all that work went down the drain.
Now in life, you will have to make a toilet seat at some point. This is the “real world.” But I say this to you: Forget the real world. The real world to me really just represents wherever you think is a safe path in life. But you came to RISD. You already have chosen not to take the safe path. If it hadn’t been for RISD, I probably would have stayed in that job. But RISD taught me not to compromise. And to never take the safe path.
You see, the safe path rarely leads to the magical world that you want to live in. And the problem with the safe path is that it’s not actually safe. Because you end up pursuing something that you’re not passionate about. And therefore you’re not as good at it. And then one day, you wake up and you’re making toilet seats.
My last lesson I learned from an airbed. One day, I was sitting in a cubicle at work, and I received a mysterious package in the mail. It was from one of my friends at RISD who was living in San Francisco, name Joe Gebbia. Inside was a seat cushion that he had designed and manufactured. And with it was a note. I opened the note and I read it. And it said, “Come to San Francisco.”
In each of your lives, you will be confronted with a decision like this. What do you do? Joe described something magical to me that was happening in San Francisco. People were starting companies, taking big risks, and chasing their dreams. So I agreed I would move in with him. I gathered my things, I quit my job, and I drove my Honda Civic to San Francisco.
Now there was one catch. My share of the rent was $1,150. Which was more money than I had in the bank. We brainstormed solutions, and it turned out that that weekend an international design conference was coming to San Francisco. All of the hotels that they recommended were sold out.
So Joe recommended, well why don’t we just create a bed and breakfast for the design conference. The problem was we didn’t have any beds. And I slept on a piece of foam rolled in duct tape, and I thought that would not suffice.
Now luckily Joe brought an airbed with him from RISD. We pulled it out of the closet. We bought two more, and we inflated them. And that’s when we called it the airbed and breakfast. Yeah… Three designers stayed with us that weekend, and we made enough money to pay our rent. With that, Airbnb was born.
You know, Joe and I never set out to build a company. We were merely trying to rent three airbeds one weekend to pay rent. And this is something I learned from RISD. When you have a problem, no matter how challenging it sounds, just take the first step. So in this way, Airbnb was like a giant RISD project.
Albert Einstein once said, Life is like riding a bicycle. To keep your balance you must keep moving.
It’s easy to get stuck, or intimidated, and not take that first step. But the first step can be a small step. Like inflating an airbed. And once you take that small step, you can dream a little bigger. Take enough of these steps, and anything in life is possible.
Now, the day of my graduation thirteen years ago, I stayed back in Providence for the summer. I remember helping my friends pack their bags. And then I watched them leave. That night I walked to Thayer Street and I ate at a restaurant alone, and I cried. And I had forgotten that moment until a couple days ago when I was walking around campus. And I now I remember why I felt this way. It was because I was home here. And growing up I didn’t really fit in. But I felt like I belonged here at RISD. And since we left RISD, I think Joe and I in a sense have been trying to recreate this magical world that we felt here.
And this leads to the biggest lesson of all. When you leave College Hill today, you are going to enter world with some rather large problems. But if this school has taught you anything, it’s that you can make anything. You can design the world that you want to live in. People before you have created this world. So now, it’s time for you to create your own. Thank you graduating class of 2017, and go Nads!