MAD 4 / What is Cooking?

Celebrity Chefs, Past and Present

presented by Paul Freedman

There’ve always been celebri­ty chefs whose skill and cre­ativ­i­ty made them famous. But the pas­sage of time usu­al­ly means we know lit­tle more about them than their names. From ancient Greece and Rome there’s only one cook­book that sur­vives in full, that attrib­uted to the Roman cook Apicius, which dates actu­al­ly from the end of the Roman Empire.

Does the Apple Fall Very Far from the Tree?

presented by Madhur Jaffrey

What is cook­ing? We are all born into cer­tain cul­tures. And the cul­ture is like a moth­er. We run away, we exper­i­ment. We are mod­ern peo­ple, we try and find new things, we want to find the best lob­ster, the best cray­fish. We want to cook it in amaz­ing ways with some­thing we’ve just for­aged from the for­est.

What’s Cooking Designing?

presented by Paola Antonelli

I’m here today to talk to you about food and design. About what’s cook­ing in design, and what’s design­ing in food. But most of all I’m here to rec­om­mend to you nev­er to let design­ers decide what you will eat.

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