You have to think with your users, with your customers, what is your actual relationship? Are they your gods? Are they your guests? Are they a nuisance to you? Because you know where the power is.
Interaction14

Everybody Knows When You’re Talking To Your Mother
presented by Chris Clark

The Computer as Extended Phenotype
presented by Steven Pemberton
The computer is being used for so many things that I claim that we have to consider the computer as part of our extended phenotype. It’s just a part of a thing that has evolved with us using memes.