We have increas­ing­ly smart, sur­veil­lant per­sua­sion archi­tec­tures. Architectures aimed at per­suad­ing us to do some­thing. At the moment it’s click­ing on an ad. And that seems like a waste. We’re just click­ing on an ad. You know. It’s kind of a waste of our ener­gy. But increas­ing­ly it is going to be per­suad­ing us to sup­port some­thing, to think of some­thing, to imag­ine some­thing.