Otherwise engaged refers to our time as a time of dis­trac­tion. As a time when social media is actu­al­ly begin­ning to focus our atten­tion on things that are dis­tract­ing. And I want to talk a lit­tle bit about first of all of our new—and it’s going to sound like an oxy­moron, but it’s our new sort of dis­tract­ed modes of engage­ment.