Making took rise at a moment when peo­ple began— Not just schol­ars but also media—pub­lic media and peo­ple work­ing in the tech industry—began cri­tiquing ear­li­er visions and ideas of the knowl­edge econ­o­my and say­ing the knowl­edge econ­o­my, or ideas like the cre­ative class as prop­a­gat­ed by Richard Florida, were sharply cri­tiqued because they did not deliv­er what they had orig­i­nal­ly promised.