Although our ulti­mate goal is pro­tect­ing bio­log­i­cal diver­si­ty on the land and pro­tect­ing the integri­ty of these nat­ur­al com­mu­ni­ties, the strate­gic way to get there is to pre­vent these ranch­es from being sub-divided. And it turns out the issue that these ranch­es are hav­ing, you know, they get togeth­er and talk and say, ​“Wow our neigh­bor over here sold out and that ranch got sub-divided…” every time that hap­pens, it puts pres­sure on the remain­ing ranch­ers who want to stay in ranching.